This shit annoys me. Another load of old cobblers masquerading as journalism.
https://www.bbc.co.uk/news/world-48530498
Now this article suggests, somewhat falsely, that revenue for the two world cups can't be separated, but it can, as this quote from Forbes below shows.
Fact is, and as is usually the case, prize money relative to the revenue generated favours the women's game.
The men only earn 10 times more prize money, but generate 46 times as much revenue.
The men's World Cup in Russia generated over $6 billion in revenue, with the participating teams sharing $400 million, less than 7% of revenue. Meanwhile, the Women's World Cup is expected to earn $131 million for the full four-year cycle 2019-22 and dole out $30 million to the participating teams.